PDC is a Product Research & Innovation Company helping businesses research smarter, design better, Innovate originals and Launch products that win.










Building R&D teams, managing innovation projects, and delivering products ourselves.
We advise from experience, not theory
Products aren’t accidents. The difference between innovative and lucy companies is repeatability.
Our services are tailored for you. Each client is unique to PDC. We listen, understand, and tailor our services.
Ideas already exist in your team. Helping you turn fresh thinking into tangible results that make a real difference in your day-to-day work is what we do.
we are pleased to offer official NPDP
certification preparation course
to help you become a certified New Product Development Professional and the next Product Leader in the Region!
The THINK pillar validates product ideas through market, user, technical, and business analysis, providing product intelligence for smarter decisions with lower risk.
The MAKE pillar turns ideas into market-ready products through user-centered design, engineering, prototyping, and technical validation, tailored for Egyptian industrial and technology-driven companies.
The BUILD pillar helps organizations build innovation capabilities through structured product development, practical frameworks, and execution support, enabling Egyptian industrial and technology companies to innovate confidently and sustainably.
The LEAD pillar builds product leadership through practical training, industry-focused programs, and certifications, empowering Egyptian industrial and technology professionals to lead innovation with confidence and strategic thinking.
The session was led by Dr. Nariman Lotfi and her way of explaining everything was just so clear and down-to-earth. She made complex ideas feel simple and accessible, and created an environment where no one felt left behind. What made the experience even more meaningful was the people. The workshop brought together participants from different backgrounds, age groups, and experience levels. That mix led to such rich discussions, and I found myself learning just as much from the people around me as from the content itself.
Egypt
Just wrapped up the Design Thinking: A Tool-Based Workshop with this certificate from PDC Group and PDMA Egypt Chapter Such a hands-on, practical experience, packed with real tools, fresh ways of thinking, and conversations that genuinely opened up new perspectives. From exploring people’s needs to rethinking problems and testing ideas on the go, I enjoyed every step. Grateful for opportunities like this to learn, grow, and connect with curious, driven minds. Here’s to shaping real impact and designing with purpose
Egypt
We just wrapped up a 2 day Design Thinking workshop at Bravo with PDC Group It was simple, practical, and really fun ! we sketched, brainstormed, colored, and most importantly, learned by doing. The experience helped us better understand our users and think in new, more creative ways. we walked away with a new mindset. One that puts users first, embraces creativity, and encourages continuous innovation. Sometimes all you need is to step back, try something different, and grow together. A special Thank you to our amazing instructors Nariman Lotfi & Abdullah Allam
Sudan
Celebrating my new certification, Idea to Launch workshop, which was a 3 days workshop covering product development stages with industrial case studies Thank you PDC Group, Seif Abdelghany, Mohammad El-Sabbahy, Abdullah Allam
Egypt










Get intouch to fuse design , data, strategy and engineering
to realize the full potential of innovation