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  • Global | EN
  • Global | EN
Idea to Launch Masterclass Product Development Starter Kit
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Online Course

A hands-on, industry-focused program for engineers, project managers, and operations leaders. From concept to commercialization, this masterclass covers it all. Provides technical professionals with a foundational understanding of structured product development processes from idea to launch.
Physical Goods: Home Appliances, Consumer Electronics, Hardware Products

You'll be a great fit for this course if you're:

R&D Engineers

Innovation Managers and Leaders

Technical Office managers 

Design Engineers

The session was led by Dr. Nariman Lotfi and her way of explaining everything was just so clear and down-to-earth. She made complex ideas feel simple and accessible, and created an environment where no one felt left behind.
What made the experience even more meaningful was the people. The workshop brought together participants from different backgrounds, age groups, and experience levels. That mix led to such rich discussions, and I found myself learning just as much from the people around me as from the content itself.

Abdullah Eltabey

Egypt

Just wrapped up the Design Thinking: A Tool-Based Workshop with this certificate from PDC Group and PDMA Egypt Chapter 
Such a hands-on, practical experience, packed with real tools, fresh ways of thinking, and conversations that genuinely opened up new perspectives.
From exploring people’s needs to rethinking problems and testing ideas on the go, I enjoyed every step.
Grateful for opportunities like this to learn, grow, and connect with curious, driven minds.
Here’s to shaping real impact and designing with purpose

Mai Magdy

Egypt

We just wrapped up a 2 day Design Thinking workshop at Bravo with PDC Group 
It was simple, practical, and really fun ! we sketched, brainstormed, colored, and most importantly, learned by doing. 
The experience helped us better understand our users and think in new, more creative ways. we walked away with a new mindset. One that puts users first, embraces creativity, and encourages continuous innovation.
Sometimes all you need is to step back, try something different, and grow together.
A special Thank you to our amazing instructors Nariman Lotfi & Abdullah Allam

Bravo Company

Sudan

Celebrating my new certification, Idea to Launch workshop, which was a 3 days workshop covering product development stages with industrial case studies 
Thank you PDC Group, Seif Abdelghany, Mohammad El-Sabbahy, Abdullah Allam

Ahmed Tarek

Egypt

Why Product Leadership Academy?

About Idea to Launch Prepartion course

3 session :3 hours   
exclusive community

for graduates

Lifetime access to

resources

After completing this course, you will be capable of:

  • Master stage-gate processes for physical product development. 
  • Deduce roadmap for developing products that deliver a winning consumer experience. 
  • Learn and apply core toolboxes in product development from ideation to launching phases. 
  • Collaborate effectively cross-functional teams (R&D, engineering, suppliers). 
  • Mitigate risks across the product development phases 
In this course, what do you expect to learn?
Introduction to product development 
Stage-gate and Phase-Gate Product Development 
Phase 0: Discovery -> Gate 1: Idea Screening 
Phase 1: Scoping -> Gate 2: Second Screen 
Phase 2: Building the Business Case -> Gate 3: The "Money Gate" 
Phase 3: Development -> Gate 4: Pre-Commercialization Decision 
Phase 4: Testing & Validation -> Gate 5: Launch Decision 
Phase 5: Launch & Post-Launch Review 

Meet Your Instructor

Seif Abdelghany

Product & Category Leader with 10+ years driving $200M+ P&Ls and building competitive refrigeration and laundry portfolios across APAC, MEA, and Australia.

1.What benefits will I get from this course?

You will receive:

  • Guidance and support from a specialized team throughout the course.
  • Full lifetime access to the course materials.
  • An accredited certificate of completion from the platform.
  • A free 60-minute consultation session with the instructor after completing the course.

We accept payment by the following methods: Instapay , Wallet

We accept payment by the following methods: Instapay , Wallet

Companies can book any course starting with 2 people and up to 5 people. If there are more than three people, an installment payment is available by paying 50% upfront for the first month before the start of the course, and the remaining 50% at the beginning of the second month.

Companies can book any course starting with 2 people and up to 5 people. If there are more than three people, an installment payment is available by paying 50% upfront for the first month before the start of the course, and the remaining 50% at the beginning of the second month.

All course sessions are held after working hours, starting at 6 PM or on weekends. Flexible session times are available to accommodate the needs of all trainees.

You can contact us at info@pdcgrp.com to be enrolled in future courses or to be notified when new courses start.

Free Consultation

Still unsure?

A free consultation with the instructor will help you decide whether the course is right for you.

Book A Free Consultaion
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